From Pancakes to Politics: The Story of the ‘Real’ Aunt Jemima

If you grew up in North America, you are probably quite familiar with the brand Aunt Jemima. Whether you grew up eating pancakes made from their mixes, their pancake syrups, or both, you’ve at least had their products once or twice. In recent years, however, the brand’s parent company, Quaker, changed the name and branding of the Aunt Jemima products. Why? Because of its racist origins. This is the real story of Aunt Jemima.